Founder of linkutm. I build clarity into the internet, writing about product, founder-led distribution, and simple systems.https://www.smitvanani.com/https://www.smitvanani.com/blog/hello-again/https://www.smitvanani.com/blog/hello-again/A new site, a new habit. What I plan to write about and why writing in public is part of building in public.Thu, 16 Jul 2026 00:00:00 GMThttps://www.smitvanani.com/blog/marketing-signal-vs-noise/https://www.smitvanani.com/blog/marketing-signal-vs-noise/Traffic went up. Great. From where, and why? Field notes on separating what moved the needle from what merely moved.Thu, 16 Jul 2026 12:00:00 GMThttps://www.smitvanani.com/blog/utm-naming-convention/https://www.smitvanani.com/blog/utm-naming-convention/Tagging links only works if you tag them the same way every time. Here is the exact convention I use, the mistakes that quietly break your data, and a template you can steal.Fri, 17 Jul 2026 18:30:00 GMThttps://www.smitvanani.com/blog/my-own-site-had-no-analytics/https://www.smitvanani.com/blog/my-own-site-had-no-analytics/I've written two posts about tagging every link and measuring every channel. Meanwhile my own homepage was running blind. Field notes on fixing that, and on why the gap existed in the first place.Tue, 21 Jul 2026 18:30:00 GMT