Currently building linkutm

Hey, I’m Smit Smit Vanani I build clarity into the internet.

/ founder of linkutm

I make simple tools for cleaner attribution and better distribution decisions, and I share everything I learn along the way.

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@smitatwork

01 What I talk about

Five things I won’t shut up about.

01

UTM & attribution

Where your traffic actually comes from, and how to stop guessing.

02

Founder-led distribution

Getting a product in front of people when you are the marketing team.

03

Building with AI

How I ship faster with AI, without letting it think for me.

04

Building in public

Real lessons and mistakes from building linkutm.

05

Simple systems

Boring setups that keep working.

→

Get it in your feed

New posts on Instagram every week. Follow @smitatwork

02 Latest writing

Fresh from the notebook.

All posts
New

The best feature is the one you didn't build

Every feature has a cost that never shows up on the roadmap. Field notes on why saying no is the most underrated product skill, and how I decide what stays out.

· 2 min read

02

I'm not the technical one anymore. AI is how I still ship.

I started as a developer, but these days I spend my time on marketing and product. Field notes on how AI fills the gap, and where I still refuse to let it think for me.

· 3 min read

03

You don't need to be in San Francisco. I'm building from Surat.

The internet made location matter less for building, and more for perspective. Field notes on building a product for a global audience from a city better known for diamonds and textiles.

· 3 min read

03 Try it

Every link tells a story.
If you tag it.

This is the thing I obsess over. Paste any link, tap a few options, and watch it become one you can actually track.

link builder Open linkutm

2 Where are you sharing it?

3 What kind of post?

Your tracked link

yourwebsite.com/page?utm_source=instagram&utm_medium=reel&utm_campaign=launch_week

  • source where the click came from
  • medium what kind of post it was
  • campaign why you posted it

Now your analytics says “launch week reel on Instagram” instead of “direct traffic”.

04 The story so far

Code → product → founder.

  1. 01 Start

    Junior Developer

    @ ServerAvatar

    Where code first met real customers.

  2. 02 Next

    Software Developer

    @ Perrian

    Shipped production software, learned what users ignore.

  3. 03 Then

    Product Manager

    @ Wizcoder

    Turned engineering output into product outcomes.

  4. 04 2025 → now

    Founder

    @ linkutm

    Building clarity into how marketers read their traffic.