I preach measurement. My own site had no analytics.
I've written two posts about tagging every link and measuring every channel. Meanwhile my own homepage was running blind. Field notes on fixing that, and on why the gap existed in the first place.
Smit Vanani: founder, builder, shipping
I build clarity
into the internet.
Founder of linkutm. I went from writing code to shipping products to building a company, and I write about what that teaches me along the way.
01 Latest writing
01 02 03
All posts The UTM naming convention I actually use
Tagging links only works if you tag them the same way every time. Here is the exact convention I use, the mistakes that quietly break your data, and a template you can steal.
Most marketing data is noise. Here's how I find the signal.
Traffic went up. Great. From where, and why? Field notes on separating what moved the needle from what merely moved.
02 Code → product → founder
- 2025 →
Founder · linkutm
Building clarity into how marketers read their traffic.
- Then
Product Manager · Wizcoder
Turned engineering output into product outcomes.
- Before
Software Developer · Perrian
Shipped production software, learned what users ignore.
- Start
Junior Developer · ServerAvatar
Where code first met real customers.
03 Current focus
01
Product clarity
02
Founder-led distribution
03
Marketing signal
04