15 Essays & field notes
Writing.
Notes on product distribution simple systems from building linkutm in public.
The best feature is the one you didn't build
Every feature has a cost that never shows up on the roadmap. Field notes on why saying no is the most underrated product skill, and how I decide what stays out.
2026
I'm not the technical one anymore. AI is how I still ship.
I started as a developer, but these days I spend my time on marketing and product. Field notes on how AI fills the gap, and where I still refuse to let it think for me.
You don't need to be in San Francisco. I'm building from Surat.
The internet made location matter less for building, and more for perspective. Field notes on building a product for a global audience from a city better known for diamonds and textiles.
What being a product manager taught me about marketing
Product and marketing are usually separate teams with separate goals. Field notes on why the best marketing starts with product thinking, and the PM habits I still use every week.
Consistency is a better strategy than talent
Most people do not fail because their ideas are bad. They fail because they stop. Field notes on why showing up beats showing off.
Why I'm building a personal brand (even though it feels awkward)
Posting about yourself feels strange when you would rather be building. Field notes on why I am doing it anyway, and the rules I am setting so it does not turn into noise.
I used to write code. Now I write about marketing.
Junior developer, software developer, product manager, founder. Field notes on what each step taught me, and why the path ended somewhere I did not expect.
utm_source vs utm_medium vs utm_campaign: the difference, explained
The three UTM parameters people mix up the most, what each one actually means, and a simple rule for deciding what goes where. With real examples you can copy.
My founder distribution stack is intentionally boring
The channels I trust are not exciting. That is exactly why they survive. Field notes on the small founder distribution stack I keep returning to.
What “direct traffic” usually hides
Direct traffic sounds clean and usually means the opposite. Field notes on what that bucket often hides, and why founders trust it more than they should.
The UTM mistakes I still make
I write about clean attribution for a living and still trip over the same handful of UTM mistakes. The useful part is not pretending I don't.
I preach measurement. My own site had no analytics.
I've written two posts about tagging every link and measuring every channel. Meanwhile my own homepage was running blind. Field notes on fixing that, and on why the gap existed in the first place.
The UTM naming convention I actually use
Tagging links only works if you tag them the same way every time. Here is the exact convention I use, the mistakes that quietly break your data, and a template you can steal.
Most marketing data is noise. Here's how I find the signal.
Traffic went up. Great. From where, and why? Field notes on separating what moved the needle from what merely moved.
Hello again: why I'm starting a blog
A new site, a new habit. What I plan to write about and why writing in public is part of building in public.