Writing.
Field notes on product, distribution, and simple systems, from the trenches of building linkutm.
Latest
I preach measurement. My own site had no analytics.
I've written two posts about tagging every link and measuring every channel. Meanwhile my own homepage was running blind. Field notes on fixing that, and on why the gap existed in the first place.
2026
The UTM naming convention I actually use
Tagging links only works if you tag them the same way every time. Here is the exact convention I use, the mistakes that quietly break your data, and a template you can steal.
Most marketing data is noise. Here's how I find the signal.
Traffic went up. Great. From where, and why? Field notes on separating what moved the needle from what merely moved.
Hello again: why I'm starting a blog
A new site, a new habit. What I plan to write about and why writing in public is part of building in public.